Cesar Granados-Leon

PhD. in Psychology, Master in Strategic Marketing Management, Master in Marketing Leadership, Industrial Designer

    20152024

    Research activity per year

    Overview

    Personal profile

    César Granados-León, Ph.D. in Psychology specializing in Consumer Behavior, holds a Master's degree in Strategic Marketing Management and Marketing Direction. He has collaborated with organizations such as Saint Gobain of Colombia, OSRAM Licht AG of SIEMENS, Bankinter, and Metalco Prolians in Spain. He has over 10 years of teaching experience in undergraduate and graduate programs in Marketing, Industrial Design, Economics, and Finance. He is a speaker on topics related to Consumer Behavior Sciences, Tactical Marketing, Product Design, Experience, and Interface. His academic and professional trajectory includes two patents registered with the SIC and several scientific articles. He currently directs the Master's program in Design for Product and Service Innovation at Pontificia Universidad Javeriana.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 4 - Quality Education
    • SDG 12 - Responsible Consumption and Production

    Education

    PhD, Psychology PhD, Fundación Universitaria Konrad Lorenz

    Jan 2017Oct 2022

    Award Date: 12 May 2023

    Master, Magíster en Gerencia Estratégica de Mercadeo, POLITÉCNICO GRANCOLOMBIANO

    Award Date: 06 Oct 2015

    Master, Maestría en Dirección de Marketing, Universitat de Barcelona

    22 Sep 200620 Jul 2007

    Award Date: 20 Jul 2007

    Bachelor, Diseñador Industrial, Universidad de Bogotá Jorge Tadeo Lozano

    Award Date: 21 Mar 2002

    Minciencias Category

    • Junior

    Keywords

    • HB Economic Theory
    • BF Psychology
    • T201 Patents. Trademarks
    • ZA4050 Electronic information resources
    • ZA4450 Databases
    • HA Statistics

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