Integrating Generative AI in Marketing Higher Education: An Educational Intervention

Manrique Molina, L. F. (Speaker)

Department of Business

Activity: Talk or presentation › Oral presentation

Period	05 Dec 2023 → 06 Dec 2023
Event title	International Conference on Advancing Sustainable Futures ICASF 2023
Event type	Conference
Location	Dubai, United Arab EmiratesShow on map
Degree of Recognition	International

Documents & Links

https://icasf.info/

Related content

Research output
Integrating Generative AI in Marketing Higher Education: An Educational Intervention
Research output: Contribution to conference › Paper › peer-review
Intervención con estrategias heterónomas y autónomas para integrar el uso de herramientas de inteligencia artificial generativa en la educación en negocios
Research output: Teaching outputs › Educational innovation products › peer-review